“Building B2B Pipeline Using Social Media Tools- Real Results and ROI” Business-to-Business Special Interest Group (SIG)

A top B2B priority in 2010 is integrating social media into the sales funnel.  Carrie Reber, VP Worldwide Marketing, will discuss Veeam Software's evolution in using social media tools to support lead generation objectives by tapping into the community, creating the dialog, developing campaigns and delivering leads to the sales and channel organization.  You will learn about Veeam's success in using Twitter, blogs, discussion forums and YouTube to participate in and leverage rich online communities, convert community members to customers, and measure the ROI to demonstrate effectiveness.    

Veeam Software is an international company with headquarters in Dublin, OH. Veeam provides innovative software solutions for virtual infrastructure systems management.  Veeam has more than 6000 customers and is currently adding new customers at a rate of 600 per month.  Carrie will describe how lead generation is supporting this rapid customer growth despite the B2B challenges of longer sales cycles and larger buying committees.   

You will learn: 

• Social media’s growing importance and pipeline impact
• How one campaign netted more than 5,000 new leads at zero cost
• Best practices and tips for success when engaging with the community 

Location:  Sterling Commerce, Dublin Campus, Building 1, 4600 Lakehurst Court, Dublin, 43016

Cost:  $5 for AMA members, $15 for non-members 

Directions to Sterling Commerce:  From I-270 and Tuttle Crossing Blvd, head west on Tuttle Crossing, turn north (right) at first light onto Emerald Pkwy, then an immediate right into the Sterling Commerce complex. Building #1 is first building on the right. 

Attendance is limited to the first 50 registrants.  We will close registration on May 24th at 5pm.  If the event is sold out, you may still register to be placed on a wait list.  In the event that an opening becomes available, you will be contacted via email.  Exact cash or check is accepted at the door.