Business Breakfast: B2B Online Marketing--Crack the Code!
Do you want to get the maximum results from your online marketing strategy? With so many options available in addition to social media, it can be a daunting challenge to determine which direction to take.
Learn from an outstanding panel of guests for best practices on how to identify a strategy that works for you and our company, and how to leverage these tactics for branding, relationship marketing and lead generation.
The discussion will focus on:
- Best practices for web seminars that get results
- Will online video marketing work for you company?
- Building relationships with customers through interactive marketing
Panelists include:
- Nancy Bohman, Principal – Bohman Marketing & Communications, LLC
- Doug Evans, Manager of Marketing – TIBCO Software, Foresight Product Group
- David C. Laughlin, VP Business Development – GBS
Agenda:
7:30-8am: Networking and refreshments
8am-9am: Presentation
9am-9:30: Q & A / networking
MEMBERS ATTEND FREE
TechColumbus member company employees and CareerTrack members may attend this event at no charge. Join the movement—click the links below to learn about the benefits.
Click here to learn about the benefits for companies
Click here to learn about CareerTrack—for professional and student job seekers
Thanks to our media sponsor:
Speaker Details:
Nancy Bohman
Principal – Bohman Marketing & Communications, LLC
Nancy Bohman, principal Bohman Marketing & Communications, LLC is a leader in B2B and tech marketing with over 20 years experience with national and local brands. Her firm works with fast-growing notable companies earning Tech Columbus Innovation Awards, Ernst & Young Entrepreneur, Business First Fast 50, Inc. 500, and U.S. Small Business Administration of the year recognition. Bohman focuses on working with clients to develop results-focused strategic plans and ensure seamless implementation of services including online marketing, public relations, social media, lead generation, web seminars, interactive marketing, and website planning and development. Bohman serves on the board of the American Marketing Association and United Way of Delaware County.
Doug Evans
Manager of Marketing – TIBCO Software, Foresight Product Group
Doug creates and oversees marketing and communication programs that drive sales and awareness of Foresight’s specialized EDI validation, reporting, and error correction software. He has over 15 years of experience developing and implementing integrated business-to-business marketing programs with an emphasis on web-based marketing and personalized sales campaigns. Prior to joining Foresight, he held a number of positions with JPMorgan Chase and its predecessor organizations, where he created and managed customer acquisition and retention marketing campaigns for the Small Business Banking, Online Banking, and Credit Card divisions. He holds an M.B.A. from Capital University, and a B.S. in Marketing from Miami University in Oxford, Ohio.
David C. Laughlin
VP Business Development – GBS
David Laughlin joined GBS in North Canton, Ohio as the Vice President of Business Development, Non-Profit Organizations in December of 2009. Since joining GBS, David has been instrumental in developing a one of a kind Data Tool for GBS customers. He has also been very successful in the implementation of various new
Non-Profit clients.
Prior to joining GBS, David served as the Director of Operations for IDMI in Akron, OH, where he was in charge of overseeing the company’s fulfillment departments. David worked for IDMI for 13 years, with a career that started out as a Client Service Representative and quickly moved into the role of National Sales Manager, where he excelled in sales and leadership.
David brings over 20 years of experience in the Non-Profit business sector and a proven track record of success in developing new business and client relationships.