Business Breakfast Series: 7 Steps to Drive Unprecedented Growth

Join TechColumbus for our continuing Business Breakfast Series “New Technologies and Business Practices to Build Your Brand.” 

The KEY to successful growth is having a clear understanding of your customers’ unmet needs to guide the creation of new and improved offerings and craft growth strategy. When customers find that they need to get a job done, they ‘hire’ products or services to do the job.  The question isn’t “What do you want?” but rather, “What do you want to get done?”

Strategyn creates growth plans that work. Over the past 20 years, Strategyn has pioneered the transformation of “jobs-to-be-done” innovation theory into the world’s most powerful innovation process, Outcome-Driven Innovation (ODI). In an independent study, it was determined that 86% of all offerings launched using Strategyn’s methodology were successful in the market place. This success rate is unprecedented.

Drawing from his experience as a Strategy Advisor working with Fortune 1000 companies, Urko will walk through 7 steps you can use to find and develop opportunities for growth:
1.    Define your markets differently
2.    Select a market to grow
3.    Deconstruct the job into its steps
4.    Discover related jobs
5.    Discover emotional jobs
6.    Discover where there is dissatisfaction
7.    Conduct focused idea generation to devise solutions

At the end of this presentation, attendees will understand:
1.    How to define markets for growth
2.    What a customer need really is
3.    How to drive organic growth in a predictable manner

Target audience:  Any leader who wants to know how to find and develop growth opportunities in a predictable and repeatable manner.

We will see you there!

Agenda:
 
7:30-7:45   Registration & Networking
7:45-9:00   Presentation
9:00-9:15   Q & A