Business Breakfast: To Get Your Foot in the Door...Use a Wedge
Join TechColumbus for our continuing Business Breakfast Series New Technologies and Business Practices to Build Your Brand. Keith F. Luscher will discuss "WedgePower", an eight-step strategy that, when properly deployed, WILL increase one's success rate at opening new doors to prospective customers. Keith will walk through each step individually, have handout resources available, and be able to answer questions as well.
Keith will give participants a blueprint they can follow -- an actual step-by-step approach to getting in front of new prospects in a B2B setting. Indeed, it addresses the question: "How do you get your foot into the door of an organization where you do NOT otherwise have a connection?" Our answer: "Use a wedge."
This blueprint actually FORCES participants to:
1. Begin to more clearly identify their value proposition
2. Specifically identify their market
3. Leverage their knowledge and expertise into engaging content that enables them to build new prospect relationships through value
4. Develop a strategy for following up with prospects on a regular basis
5. Open doors to new prospects!
Target audience: Business owners, executives, and sales professionals working in a B2B environment, who want to open new doors to new prospective customers and clients.
Note: Keith has spoken to virtually every networking group in town on this topic and presents on a regular basis for job seekers in partnership with Jewish Family Services and The Columbus Metropolitan Library.
We will see you there!
Agenda:
7:30-7:45 Registration & Networking
7:45-9:00 Presentation
9:00-9:15 Q & A
Sponsored by:
 |
 |
Speaker Details:
Keith F. Luscher is author of the book Prospect & Flourish. He has also served professionals in the insurance and financial services industries as a management consultant. In that role, he advised producers on issues related to marketing and prospecting, and developed ground-breaking educational curriculum. Prior to that he worked for eleven years as a consultant and creative director for a capital fund raising firm serving nonprofit organizations across the country.
