Business Breakfast: Measuring and Maximizing your Social Media Marketing and ROI
Is social media marketing worth it? Today, a wide range of industries are increasingly using social media as a low-cost way to enhance brand awareness and market products and services. 
But social media IS NOT FREE. It takes people, technology, and time—all of which are in limited resources. Two major questions keep popping up with business owners and marketing professionals:
- How can we maximize the potential of social media?
- How can we effectively measure social media ROI?
While all the growth and potential surrounding social media marketing is certainly exciting, it can become a bottomless pit of wasted time. Measuring the impact of social marketing can be difficult because the returns you’ll get out of networking via social media are not always direct and immediate. As social media continues to grow at an exhilarating pace, it can become challenging for marketers to balance the time-consuming demands of today’s social media marketing landscape with their businesses’ core focus.
Join TechColumbus for an informative panel discussion to explore innovative ideas and best business practices to maximize and measure your social media marketing initiatives. Topics that will be explored include:
- What does and does not work in social media marketing
- Can you truly measure social media ROI?
- Measurable metrics – how to tie your social media marketing to actual business performance
- Smarter social – tips and tools to improve your social media efficiency
- Case studies and best practices
Panelists:
- Bill Balderaz - Principal, Webbed Marketing
- Nate Riggs - Principal, Social Business Strategies LLC
- Kristie Lewis – Assistant Buyer, Moochie & Co
- Adrienne Shinn - Manager, Web Development, Ohio Health
- Jessica Manna - VP/ Chief Marketing Officer, Residential Finance
Agenda:
7:30-8am: Networking and refreshments
8am-9am: Presentation
9am-9:30: Q & A / networking
MEMBERS ATTEND FREE
TechColumbus member company employees and CareerTrack members may attend this event at no charge. Join the movement—click the links below to learn about the benefits.
Click here to learn about the benefits for companies
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Thanks to our sponsor:
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Thanks to our media partner:
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Speaker Details:
Bill Balderaz
Bill Balderaz, Founder of Webbed Marketing has grown the company from a one-man consultancy to one of the largest and fastest growing independent interactive marketing agencies in the Midwest. Prior to launching Webbed Marketing, Bill accumulated more than 10 years of traditional and online marketing experience, focusing on advertising, public relations and media experience. Bill has worked with organizations across the country, to plan, execute and measure Internet marketing programs. He began working in the search engine optimization, pay-per-click advertising and social media world in 1998, prior to the launch of Google. He has spoken on Internet marketing topics at more than 100 conferences and events including those sponsored by the Public Relations Society of America, the American Marketing Association and Search Engine Strategies.
Nate Riggs
Based in Columbus, Ohio, Nate Riggs works with mid-sized & large organizations to develop social media strategies and build internalized Human Business Teams. These teams are comprised of individuals trained with the skills to use the social media tools to enhance internal communications, marketing, public relations, business development and sales. Nate is a professional conference and event speaker and is an affiliate partner of WebHost Biz, Inline Bits and TeamBuilderSearch.
Kristie Lewis
Kristie Lewis is an Assistant Buyer and Website Manager of Moochie & Co., a mall based specialty pet retail chain offering “The Coolest Stuff for the Coolest Pets”. Since joining Moochie & Co. as an intern in 2006 Kristie has served as Assistant Buyer, Assistant Product Development manager, Visual Merchandising manager, and Web Manager. Moochie & Co. opened its first store in September 2004 and has grown to 11 retail stores, an e-commerce website, and 13 Retail Service accounts (serving Veterinary offices and Boarding Facilities).