Business Breakfast Series: B2B Marketing Health Check - Strategies for GROWTH
Is your marketing strategy reactionary to the marketplace? Or is it strategically planned and measured, supporting your business growth objectives? Discover a proven model for developing a marketing strategy that will help GROW your company. Find out how to leverage your marketing initiatives for better results.
If you aren't getting the marketing results you want-- take part in an exclusive B2B "Marketing Health Check" and find out why. Learn how to move from 'reactionary marketing' to strategic marketing, customer engagement, and lead generation.
Presentation Objectives
-Share how professionals develop strategic marketing plans
-Share how organizations can improve their marketing outcomes
-Share how to engage customers with your marketing initiatives
-Provide exclusive "Marketing Health Check" for B2B organizations
Learning Outcomes
-Take away the steps for developing an effective B2B marketing strategy tailored for your firm
-Find out how 'integrating' marketing initiatives improves outcomes
-Understand how to move from 'reactionary marketing' to strategic marketing, customer interaction and lead generation
-Find out how your company is doing through a proprietary "Marketing Health Check"
Target Audience: B2B business owners, CEOs, CFOs, CMOs, Senior marketing management.
Sponsored by:
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Speaker Details:
Nancy L. Bohman - Principal, Bohman Marketing & Communications
Ms. Bohman launched Bohman Marketing & Communications, LLC in 2001, to serve B2B and technology firms. Her experience includes launching international/multiple sales channels and developing and implementing marketing plans. She has successfully served on several Advisory Boards through Business First. Clients include Inc. 500, Fast Company, and TechColumbus award winners.