ClearSaleing Acquired by International E-Commerce Services Provider GSI

GSI Commerce Inc. (Nasdaq: GSIC) announced this week  its Global Marketing Services division has acquired ClearSaleing, a Columbus, Ohio-based provider of advanced advertising analytics and attribution management.

Founded in 2006, ClearSaleing is an industry-leading advertising analytics and attribution platform that enables advertisers to increase sales volume and overall media mix profitability across a complex mix of advertising investments.

“ClearSaleing’s innovative advertising analytics platform provides today’s marketers and digital agencies with an accurate way to measure, compare and optimize profit and ROI of their online advertising campaigns,” said Chris Saridakis, chief executive officer of GSI’s Global Marketing Services division. “The U.S. digital advertising market is $25.8 billion. ClearSaleing gives marketers the ability to understand the entire customer purchase path and how each online channel works to move a customer from acquisition to conversion, which helps deliver stronger performing marketing programs. We’re very pleased to welcome ClearSaleing to GSI.”

For more details, see the release from GSI:  http://www.gsicommerce.com/files/news_releases/gsi_acquires_clearsaleing.pdf