Columbus Chapter American Marketing Association September Business To Business Special Interest Group

Topic: Using Geo Marketing to provide consistent sales lead generation

A critical function of marketing – especially in a down economy – is the generation of good quality leads to sales. This means that not only are good leads being generated, but that they are distributed evenly among the sales team. Geo Marketing solves this challenge. The Geo Marketing concept was developed to eliminate the problems associated with conventional lead generation programs that may simultaneously starve some sales territories and submerge others in an avalanche of leads. The Geo Marketing process helps you monitor and adjust your lead generation programs to deliver leads where they are needed, when they are needed. This ensures a high ROI on your company’s investment in marketing lead generation and a consistent flow of quality leads from marketing to each sales rep.


Costs:

$5 for AMA members;

$15 for non-members