Topic: Show me the money!
Marketers implicitly understand the value of customer-centricity. It is almost taken on faith, but at some point in your organization, someone will want to know one thing: show me the money – show me the real bottom-line value of being customer-centric. In this session, George Taylor, VP of Customer Excellence at Cardinal Health will share insights about developing a comprehensive customer loyalty program that produces tangible results. Cardinal Health was recently named as a finalist for Forrester’s annual Voice of the Customer award and George will share key themes that you can adopt in your organization to drive better customer experiences and improved economics.
George Taylor, VP of Customer Excellence at Cardinal Health
Date: | Sep 10 2009 11:30am - 1:00pm |
Location Name: | BoMA |
Address: | 583 East Broad St., Columbus |
City: | Columbus |
State: | Ohio |
Zip: | 43215 |
Phone: | |
Event Sponsor: | |
Registration Fee: | $45.00 |
Deadline Date: | 09/09/2009 |
Links: | |
Contact Info: | Columbus Chapter American Marketing Association Administrator www.columbusama.org communications@columbusama.com |