Director of Marketing

improveit! 360

BS Required, MBA Preferred

Required Qualifications

• 5 years experience developing and executing marketing plans and seeing through tactical execution.
• 3 years experience in cloud/saas marketing.
• Experience bringing new products to market is required. 
• Proven track record in online marketing for lead generation and customer acquisition.
• Experience in customer acquisition for a SaaS company and working with inside sales teams.
• Strong background in executing PPC and Email campaigns.
• Expertise in SEO.
• Successful track record of initiating and driving through completion co-marketing activities with partners.
• Ability to command mind share from partners at all levels in an organization by understanding what motivates them.
• Ability to communicate effectively to both internal and external teams
• Ability to plan, prioritize and execute both strategically and tactically
• Detail-oriented, high-energy individual * Excellent communication and interpersonal skills
• Must be a self-starter who enjoys a “work hard, play hard” team culture
• Personable team player with experience collaborating with product development and operations teams

Software company is looking for an ambitious, proven Director of Marketing to be responsible for planning, management, implementation and measurement of marketing programs. This is a hands on role as well as a management role working hand in hand with sales.

Responsibilities include 

• Collaborate with executive leadership to develop and execute our go-to-market strategy and plan. 
• Iterate on segment and customer discovery to help identify the right position, message, channels, and price for our target segment. 
• Define and execute demand generation and customer acquisition programs.
• Develop and execute our strategies for print, web, SEO, PPC, and email Marketing.
• Become a recognized thought leader and evangelist for all forms of marketing.
• Work closely with executive management to set strategy and goals, and develop plans for the Company's future product offerings and marketing strategies.
• Travel as needed 
• Other duties as assigned

To apply for the job, send your resume to jbarr@improveit360.com