Home / Events / Business Breakfast: Enhancing the Consumer Experience Through Technology and Design (Part 1)
Business Breakfast: Enhancing the Consumer Experience Through Technology and Design (Part 1)
Today, led by the Internet, new technologies continue to change how consumers engage with brands. Limitless online resources empower consumers to personalize shopping, seeking information whenever and however they like. Consumers choose not only products, but also how they shop and seek information. Shopping has become a lifestyle experience. Today’s businesses face the Experience Economy—a playing field leveled by technology and filled with consumers who are eager to be engaged, but on their own terms.
The Web has traditionally been an environment that serves many. Combining the emotional power of design and the tools available through technology, it can be remodeled into an environment that serves one. Companies can not only broadcast brand messages and provide fast service, but inspire in-store interaction—dynamic give-and-take that compels a brand and an individual to have “good chemistry.”
Consumer expectations have never been higher. New technologies and customers’growing design acumen have transformed expectations for the online experience. Tomorrow’s business leaders will find their point of differentiation in a new and bold fusion of design and technology, delivering the customer experience that today’s online users deserve and expect. In tomorrow’s retail experience, the customer is not a faceless member of the buying public, but a valued member of a brand family. Desires and buying preferences are known and instantly accommodated. The store delivers a brand experience specific to each consumer.
Learn cutting-edge ways businesses and retailers are enhancing the consumer experience through technology and design with our outstanding guest panel:
Speaker Details:
Rich Ruggerio – Associate Creative Director, Resource Interactive
Richard brings an original vision and a passion for using great creative to reinforce brand messaging both online and across channel. Leveraging his dedication to collaborative teamwork to spark great ideas and drive to stunning visual messages, Rich leads his creative teams to innovate and take risks. In his twelve plus years at Resource he has been responsible for driving award winning creative for Hewlett Packard, Kohler, Hexion Chemicals, Wexner Center for the Arts, Gillette Venus, L.L.Bean, Walgreens, Victoria’s Secret VSX and Limited Stores. Richard holds a degree in Visual Communications from the Art Institute of Pittsburgh where he majored in illustration and minored in photography.
Dan Coe – Partner/Director of Interactive, Coexist
Before co-founding Coexist, Dan spent the last decade leading the charge to grow the interactive marketing capabilities of several leading design agencies and global brands. From Resource Interactive to Fitch, and from Ford to Burton Snowboards, Dan has honed his chops converting brand strategies into results-driven, engaging web experiences. Armed with a true passion for emerging technology and a unique bond with the Coe family's 2 Rhodesian Ridgebacks (Gunnar and Mabel), Dan continues to create memorable brand communication tools. Brands that inspire him: Clif Bar, nau, Patagonia, Timbuk2, Habitat, Paul Frank, Fox, Burton Snowboards, Moosejaw.
Joshua McClurg-Genevese – Manager Design Strategy, AEP
Joshua manages the visual and interaction design, and design strategy, efforts for many of the internal and external communications at AEP. This includes the corporate intranet, AEP.com and the customer utility Web sites, 2D/3D animation, and most of the printed materials that come out of the Corporate Communications department (such as AEP's Annual Report).
In addition to leading the interactive design work, his role is to act as an advocate for design, design strategy and visual communications throughout the company.
Chris Rockwell – President of Lextant (download his bio -pdf)
Lextant is a Design Research and User Experience Design firm that helps companies understand their customers on a deep experiential level and leverages the power of design to bring the best possible products and services to market. Lextant is a pioneer in developing innovative research techniques that dig deep into customers' emotions - the frustrations, expectations, needs, desires, and aspirations that frame every brand experience. These actionable insights give our clients design clarity, a key to aligning efforts, reducing risk, accelerating development, and building customer loyalty.
Date: | Sep 17 2009 7:30am - 9:30am |
Location Name: | TechColumbus |
Location URL: | |
Address: | 1275 Kinnear Road |
City: | Columbus |
State: | Ohio |
Zip: | 43212 |
Phone: | 614.487.3700 |
Event Sponsor: | |
Member Fee: | $0.00 |
Non-Member Fee: | $10.00 |
Deadline Date: | 09/16/2009 |
Links: | |
Contact Info: |
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