May Healthcare Marketing SIG - Event Driven Marketing: What's The Payoff?

Mark your calendars for the Healthcare SIG on May 27 to learn how organizations are using events as an effective strategy in their overall marketing mix. Brenda Stier-Anstine, CEO of Marketing Works, will facilitate discussions around strategically approaching events and developing methods to measure ROI. Learn how hospitals, private practice groups, associations and managed care organizations are leveraging events to establish, foster and ultimately strengthen relationships to positively affect the bottom line.

Stier-Anstine, a veteran in strategic marketing and public relations and business owner for more than 20 years, has directed high-stakes communications programs in healthcare and other b-to-b industries for clients nationally and internationally.

You won’t want to miss this session!

Cost: $5 for AMA members; $15 for non-members

Attendance is limited to the first 50 registrants. We will close registration on May 24 at 5pm. If the event is sold out, you may still register to be placed on a wait list. In the event that an opening becomes available, you will be contacted via email. Exact cash or check accepted at the door. Register today!