Home / Events / Session #1 (of 4): Getting Innovation Right to Achieve 80%+ New Product/Service Success Rates
Session #1 (of 4): Getting Innovation Right to Achieve 80%+ New Product/Service Success Rates
Learn how growth-focused Fortune 1000 companies are building market leadership by using a systematic, customer-focused approach to innovation.
Specifically learn how these leading firms:
- create a predictable innovation program
- craft winning growth strategies
- Gain deep customer insights, enabling them to:
- launch breakthrough new offerings
- Increase the "hit" and "home run" rates of new product/service launches
- Increase the ROI from R&D and new product initiatives
- Cut the huge cost of new product/service failures
- Reduce time to market
- Accelerate revenue growth
In this session on improving your company’s ability to innovate and grow, you will also learn:
- Why companies will NEVER achieve consistent growth with an “ideas first, fail faster” approach
- The “jobs-to-be-done” theory of innovation and its unique benefits
- Why “jobs” and “outcomes” are the necessary inputs for innovation that’s predictably successful
Who Should Attend: Chief Executive Officers, company leaders of Innovation, Marketing, Market Research, or Customer Experience. Also, anyone else who is responsible for uncovering market opportunities, developing a pipeline of new products/services, or helping their company make more money through top line growth.
What Others Have Said
"Strategyn's outcome-based programs bring discipline and predictability to the often random process of innovation." - Clayton Christensen, Harvard Business School Professor and Best Selling Author
"Strategyn's approach to innovation is visionary and comprehensive." - Gary Kaiser, Product Development Manager, Hewlett Packard
“We did an extensive search...(and) we believe Outcome-Driven Innovation (ODI) is the right approach for identifying opportunities in our markets and developing new products and services that customer will value.“ - Paul Crossman, VP, Marketing and Sales, National Fire Protection Association (NFPA)
Special Introductory Pricing - Limited Seats Available
To learn more or to register, click here.
Speaker Details:
Urquhart "Urko" Wood works with senior managers to drive revenue growth through innovation. This includes selecting markets to grow, understanding customers’ needs, discovering opportunities, formulating growth strategy, and executing growth strategy. Urko is one of the inventor’s of Strategyn’s patented method for creating a market growth strategy. See full bio at: http://www.strategyn.com/team/.
Date: | Dec 15 2010 7:30am - 9:00am |
Location Name: | TechColumbus, Conference Room A |
Location URL: | |
Address: | 1275 Kinnear Road |
City: | Columbus OH |
State: | Ohio |
Zip: | 43212 |
Phone: | |
Event Sponsor: | Strategyn Consulting, Inc. |
Registration Fee: | $49.00 |
Deadline Date: | 12/15/2010 |
Links: | |
Contact Info: | Urquhart Wood Phone: 614-895-7680 http://events.constantcontact.com/register/event?llr=88loveeab&oeidk=a07e35o7qgt6c272eaa uwood@strategyn.com |
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