How to Market Cross-Culturally -- April International Special Interest Group presented by Columbus Chapter of the American Marketing Association

Please join us on Wednesday, April 7, 2010 for a presentation from former VP of Brand Planning at Limited Brands, Ken Hewes. Ken will be discussing the inherent challenges in addressing a culturally diverse target market. What parts of this communication should be culturally-specific? What parts should be addressing something fundamental and intrinsic to all peoples? Is it possible to do away entirely with cultural specificity?

Ken's current company, Black Dog Strategy Partners, is a boutique strategy consulting firm focused on retail and fashion brands. With more than 20 years of experience as a strategy consultant and retail executive, Ken has worked with many of the world's leading brands. He provides retailers, consumer product companies and fashion brands with strategic planning, brand management, consumer insight, strategic marketing, and merchandising solutions.

Ken holds a B.A. in Economics and Political Science from Yale University and an M.B.A. in Business Policy and Marketing Management from The Wharton School.

You won’t want to miss this session!

Cost: $5 for AMA members; $15 for non-members

Attendance is limited to the first 50 registrants. We will close registration on April 5 at 5pm. If the event is sold out, you may still register to be placed on a wait list. In the event that an opening becomes available, you will be contacted via email. Exact cash or check accepted at the door. Register today!