Do You Need to Increase Website Generated Leads or Conversions?
Have you set up a Google Adwords or Bing Advertising campaign but aren't seeing the results you hoped for? Costing too much for too little in return? What are your lead-gen conversion rates? Less than 2% (100 clicks, two leads per day or week?)
Learn the common mistakes people make when setting up a pay per click campaign that can cost time and money
Learn campaign settings that continuously cause problems & cost money for even the most experienced search marketers
Learn the differences between advertising on Google, vs Yahoo & Bing
Learn about advertising world-wide vs nationally vs locally
Learn the strategies that will allow you to get the most ROI when you choose pay per click advertising
We'll show you ten things that will help increase click-thru rate, conversion rates and lower cost per lead or online orders (if applicable).
Related blog entry and video on the advantages of paid search campaigns vs organic SEO campaigns
Join us for a luncheon on Google Adwords Advertising Campaigns.
Who Should Attend?
Visit: http://www.bizwatchsearchanalytics.com/reporting/index.php/setting-up-a-pay-per-click-ppc-campaign-the-right-way for more updates.
Seminar: $65. This is a workshop environment. Laptops with your own wireless broadband devices to make changes, during the seminar, are encouraged.
Laura Thieme is 14-year veteran of SEO, PPC and website/keyword conversion analytics. Thieme has presented at over 35 national and international conferences on paid search, SEO and measurement tactics. Thieme also developed a new syllabus and taught Marketing 754 - A Search Marketing Analytics course at Fisher College of Business - Ohio State - in 2007-2008. Laura Thieme founded Bizresearch in June of 1997. Bizresearch recently launched Bizwatch Search Analytics & this website, an integrated search analytics platform for SEO, PPC & Keyword Conversion Analytics. In 2010, she launched SMI Analytics, Inc. DBA Bizwatch Search Analytics, which provides integrated PPC & SEO campaign management with 13-month trended analytics, along with social media services.
Date: | Mar 16 2011 12:00pm - 1:30pm |
Location Name: | Bizresearch |
Location URL: | |
Address: | 500 West Wilson Bridge Road, Ste 314 |
City: | Worthington |
State: | Ohio |
Zip: | 43085 |
Phone: | 614-846-7584 |
Event Sponsor: | Bizresearch |
Registration Fee: | $65.00 |
Deadline Date: | 03/15/2011 |
Links: | |
Contact Info: |