The Impact of Health Reform on Marketing - Columbus American Marketing Association Special Interest Group

Over the last year, you can’t be in healthcare marketing and not know about discussions around healthcare reform. But, what’s the latest and how will it impact you and your marketing programs? What changes are most likely to be enacted? Will it increase the number of patients? What will happen to reimbursement and payments? How will health information technology change? Will health reform impact active and engaged consumers?

Please join us on January 28 as Bill Hayes, President of the Health Policy Institute of Ohio (HPIO), provides the latest on health reform and helps us grapple with these questions (and more). The mission of the HPIO is to serve as a catalyst for health policy leadership and transformation that advances the health of Ohioans through non-partisan research, analysis, education and dialogue. Bill will share some of the work his agency is doing in health reform and the resources that are available to help you make better informed marketing decisions.

You won’t want to miss this session!

Details

Date: Thursday, January 28, 2010

Time: 7:30 AM – 9:00 AM

Location: 1266 Manning Parkway, Powell, OH 43065

Cost: $5 for AMA members; $15 for non-members