Introducing Strategyn's Executive Series on Innovation and Growth held at TechColumbus Starting 12/15

Strategyn Consulting will be conducing a 4-part series on innovation and growth starting with Session #1: Getting Innovation Right to Achieve 80%+ New Product/Service Success Rates, December 15, 7:30-9:00 am, in Conference Room "A," at TechColumbus.

This 1st of the 4 executive series is intended to help Chief Executive Officers, company leaders of Innovation, Marketing, Market Research, or Customer Experience, and anyone else who is responsible for uncovering market opportunities, developing a pipeline of new products/services, or helping their company drive top line growth.

To learn more and/or register, click here or contact Urko Wood at uwood@strategyn.com, 614-895-7680.

Strategyn is the pioneer and leader of a new and better way to discover customer needs in a comprehensive, precise, and actionable format that can then be used to guide the improvement of current offerings as well as the creation of entirely new breakthrough offerings. Outcome-Driven Innovation (ODI) makes innovation a predictable and repeatable business process.

Outcome-Driven Innovation (ODI) is built around the theory that people buy products and services to get jobs done. In a recent Innovation Track Record Study, 86% of the offerings launched by Strategyn clients using ODI were successful in the marketplace. Strategyn clients have generated billions of dollars in revenue from new products and services with this approach. ODI was selected as one of the best business ideas of the year in 2002 by the editors of the Harvard Business Review. Strategyn has published a number of articles in the Harvard Business Review and the MIT Sloan Management Review as well as two books that have advanced innovation theory.

To learn more about the Executive Session #1: Getting Innovation Right to Achieve 80%+ New Product/Service Success Rates - and/or register, click here or contact Urko Wood at uwood@strategyn.com, 614-895-7680.