Home / Events / Lunch N Learn: Learn the 10 Biggest Mistakes in Google Adwords and Paid Search (PPC Campaign Management)
Lunch N Learn: Learn the 10 Biggest Mistakes in Google Adwords and Paid Search (PPC Campaign Management)
What are the top ten biggest mistakes made in Google Adwords by retailers, manufacturers, paid search newbies, or people trying to manage PPC campaigns?
It's Christmas shopping season. It's end of year. Are you making mistakes with your paid search campaign? When was the last time you checked the following to ensure accuracy?
Campaign Settings
Match Types
Keyword Analysis
Conversion Reporting
Cost of Conversion by Keyword
Come listen to a Google Certified Partner, Bizresearch's Laura Thieme, talk about the ten biggest mistakes made in paid search (PPC) campaign management.
This is for companies already advertising on Google, Yahoo or Bing (adCenter). Bring your laptops, and writing pads and get ready to learn a lot in one hour.
Speaker Details:
Laura Thieme founded Bizresearch in June of 1997. She recently launched Bizwatch Search Analytics, an integrated search & social media analytics platform for SEO, PPC & Keyword Conversion Analysis. Bizresearch provides integrated PPC & SEO campaign management with 13-month trended analytics, along with social media services. Prior to founding Bizresearch, Ms. Thieme worked for American Electric Power (AEP) in Columbus, Ohio, and USAID/Deloitte & Touche in St. Petersburg, Russia. She has a degree in Russian Studies from The Ohio State University, where she graduated in 1993.Ms. Thieme has been featured in the New York Times, Internet Retailer, TechNewsWorld, EcommerceTimes, CBS Marketwatch, New York Daily Post, Business First, Investors Business Daily, Columbus CEO, Columbus Dispatch, The Daily Reporter, MarketingSherpa, SearchDay, SearchEnginewatch.com and ClickZ.com. Ms. Thieme has presented at over 30 of Danny Sullivan & Chris Sherman's SES conferences, and recent SMX conferences on PPC & SEO analytics. She has been an expert witness in a case involving trademark and metatag concerns. Ms. Thieme has written articles for her industry peers on "Search Analytics", "Keyword Research", "Link Farms", and "Managing Paid Search Marketing Campaigns", which were published by SearchDay, an online industry publication for search engine marketers. Links to articles can be found through her company's web site at Press Releases. Ms. Thieme was chosen to develop a new search marketing analytics curriculum and teach a newly developed search engine marketing syllabus at The Ohio State University's Fisher College of Business. Thieme taught Principles of Electronic Marketing 754 in 2007-2008. In addition, Ms. Thieme developed two online courses for SEMPO's Advanced Paid Search Online Courses. Those courses launched in mid to late April, 2007. Ms.Thieme has been interviewed by local radio and TV news media regarding search marketing trends and shopping search engines. You can listen to her interviews at www.bizresearch.com. Visit her new website.
Date: | Nov 19 2010 12:00pm - 1:30pm |
Location Name: | Bizresearch Offices - Worthington |
Location URL: | |
Address: | 500 W. Wilson Bridge Suite 314 |
City: | Worthington |
State: | Ohio |
Zip: | 43085 |
Phone: | 614-846-7560 |
Event Sponsor: | |
Registration Fee: | $35.00 |
Deadline Date: | 11/17/2010 |
Links: | |
Contact Info: | Laura Thieme Phone: 1-877-609-7027 www.bizwatchsearchanalytics.com marketing@bizwatchsearchanalytics.com |
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