Rescheduled Luncheon Seminar: Search Marketing - How to Figure Out the Keywords That Will Drive Visibility, Traffic, Leads, Revenue

Rescheduled Luncheon Seminar: Improving SEO & PPC Visibility, Traffic, Leads/Online Sales

Part of a 12-Month Series (January - December 2011)

Date: January 27, 2011 12:00 Noon - 1:30 PM at our Worthington, OH offices

• Are you advertising in Google, Bing or Yahoo?

• Are you optimizing your website metatags, page headings, URLs, and content?

• Are you showing up for hundreds or even 50 keywords, but not getting leads at the rate you expected?

• Or, are you not even sure where to start with the keyword list, other than company name, brand names and industry jargon? 

We'll help you to figure out the right keyword phrases that will increase visibility, traffic, leads and online sales or revenue

Here's an example of some possible keywords a electric car manufacturer might want to target:

electric cars 

hybrid cars

electric cars for sale

electric plug in cars

honda electric

ford electric cars

and the list goes on - so which terms should you target, how expensive is it for all of them, and how should you focus your list?

• If you surveyed your colleagues and executives on the keyword list you "want" to show up for in Google, Yahoo & Bing to describe your company, products and services, you might find you have a very, very long list of keywords.
   
• What's the data you need to make good decisions on whether or not those are the right/best keyword phrases?
   
• Is it traffic projection?
   
• Is it an ego list?
   
• Is it based on solid conversion trended analysis on keywords that consistently pay off?
   
• Is it based on your competitor rankings?
   
• How do you make the decision in the best keyword phrases to optimize?  It's the beginning in a one year progressive search & social media marketing seminar series that is very focused on analytics and data that can prove your company is more profitable when it comes to search marketing. 
   
• Join us for a luncheon on January 27th, in Worthington, where we will teach you how to start your online marketing keyword research project so that you net results that deliver:

• Visibility & Traffic

• Traffic that equates to leads/online orders

• Leads or Online Orders That Don't Cost Too Much to Acquire (involves Analytics).

• Learn the latest tools that most industry experienced search marketers use, as well as the tools even the most experienced search marketers forget to utilize 

• Learn how to get past industry jargon to keywords that convert to traffic & leads

• Learn how to take your keyword research further into converting leads into lower cost conversions/acquisitions (new customers).

Who Should Attend?

• Small - medium sized business owners

• Marketing Execs

• Webmasters

• Ad Agency/Search Marketers/Digital Marketing Specialists
   
• Web Analytics Gurus