| Description |
The Columbus Chamber is a 2,500-member business organization that supports businesses in the eight-county Columbus Region. The marketing division of the Chamber provides support for Columbus2020! a regional public-private partnership focused on business attraction and marketing.
The Internet Marketing Manager is responsible for managing the online presence for the Chamber, Columbus2020 and Columbus Region marketing. Sites include: columbus.org and columbusregion.com; liveworkplaycolumbus.com; columbusinternships.com; Columbus2020.org The ideal candidate will be self-motivated, detail oriented, have a results-driven personality and experience in developing and implementing SEO and SEM strategies. The successful candidate will have hands on experience in all aspects of internet marketing.
Representative Duties and Responsibilities
- Developing and managing comprehensive SEO and SEM programs and work with web developer to implement - defining keywords, adding keyword rich sections to Website, optimizing the keyword list for optimal traffic, managing paid search for optimal performance/ROI, and non-paid search engine and directory listing management.
- Identifying opportunities and making recommendations for improvements of the websites and overall online presence. Make recommendations for websites based on page layout, content, structure or navigational placement, based on traffic trends and other measurements including any external factors in the marketplace and competitor activity.
- Tracking, reviewing, monitoring and analyzing website activity and statistics of web sites. Generating monthly reports based on meaningful metrics, key indicators, and strategic observations that support and direct the company’s online presence.
- Transforming content to make it ‘web friendly’ ensuring maximum organic search engine optimization and high visitor conversion.
Qualifications
- Minimum of 5 years hands-on experience in internet marketing
- Working knowledge of website standards, usability testing, online marketing, SEO, SEM, Google, search rankings, paid search, website reporting tools, and web analytics
- Knowledge about the use of color, flash, graphics, and other multi-media for improving visitor experience highly desirable
- Ability to think both strategically and tactically and integrate themes and messaging throughout all websites as appropriate
- Ability to cultivate metrics and identify meaningful trends
- Track record of results improving search rankings and developing and managing website reporting tools
- Experience working with agencies and partners
- Passion for the power of content and web analytics combined to achieve a strong brand and a high rate of site visitor conversion.
- Ability to interface with internal customers using a solutions-oriented approach.
- Very strong organizational and written/verbal skills; operate in a team-oriented environment
- An internet marketing degree or equivalent professional qualification required
Apply: Submit qualifications to jobs@columbus.org .
Equal Opportunity Employer
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