| Description |
Job Title: Manager, Product Management & Marketing
Effective Date: 01-February-2010
Job Classification: Exempt
Reports to: Chief Marketing Officer
Job Purpose: The purpose for this position is to conceptualize, develop, position and market new products for 2Checkout.com.
Goals and Objectives: The Manager, Product Management & Marketing will structure our products and services by outlining features and benefits, core functionality and value proposition in our competitive space. Specifically, the position will:
- Define a product strategy and technology development roadmap and manage the entire product lifecycle.
- Work with internal parties to develop functionality and external parties for feature enhancements.
- Deliver deep expertise on the product and its position in the market and those of competitors.
- Support sales and marketing with value proposition messaging.
- Test our products in a live environment to improve functionality and cost effectiveness.
- Provide leadership to multiple functions in the organization with respect to assigned products.
Reporting Relationships: This position currently has no direct reports.
Duties and Responsibilities:
- The Manager, Product Management & Marketing is the primary owner of a selection of products or services assigned by the company.
- This position will assess competitive benchmarking to ensure success
- Lead research initiatives on product functionality and feature gaps that will improve utilization and satisfaction to our customer base
- Lead requirements documentation and feature mapping exercises
- Liaison between operations and product development for functional improvements
- Liaison with sales and marketing for product feedback from customers
- Maintain expertise on the product and our competitive sets matching products
- Deliver value proposition messaging to keep the product current and relevant to the target audience
- Evaluate pricing for products and services.
- Deliver monthly revenue forecasts for products.
- Develop materials, white papers and research to improve product positioning for sales and marketing. Work with Brand Communications for Public Relations.
- Conceptualize and develop business cases for new products to further our penetration in the market. Key Technical
Skills and Knowledge:
- Clear, concise communication style both verbal and written.
- Ability to translate functional requirements into technical documents
- Knowledge of project management techniques
- Knowledge of research techniques for product evaluation
- Ability to map competitors and offerings to determine optimal positioning
- Knowledge of 2Checkout.com services and technical capabilities
- Ability to manage across an organization through influence Key
- Success Factors:
- Successful candidates will be self-starters, able to manage their time effectively without being directed on a daily basis and must be very organized.
- Strong performers will balance their time between product functionality development, research, positioning and valuation of products.
- The ideal candidate will be creative thinkers who can listen to a customer, understand how their business works and identify pain points that can be addressed by enhancing our services.
- The ideal candidate is a collaborative leader who can extract ideas from others, sift through ideas and needs based on their relative value and deploy product solutions that achieve our business goals.
Performance Measures:
- Performance will be measured by increased acceptance of our products and market positioning.
- Product Management will include cost reduction and efficiency gains in product and service delivery.
- Product penetration in the market and relative market share is a reflection of positioning and management skills.
- Completing product development projects on time and on budget.
- Introduction of new products and services and incremental revenue gains.
Competency Model:
- Superior performers will lead the organization into adjacent product sets and ensure that existing products are maximizing their market potential.
- Superior performers are highly regarded members of the marketing team and are subject matter experts with the deepest knowledge of our products, the competitive market, trends and the business opportunity at a product level.
- Superior performers are excellent project managers, masters at gaining consensus internally and managing research to support products externally.
Job Fit:
- This position may require some light travel, no more than 5-10%.
- Successful candidates will be able to engage prospects and “evangelize” our brand at trade shows and events in a booth.
- This position may require analytical skills and skills in Excel to build financial models to assess fit for a proposed solution to a customer or the organization.
- This position will manage potentially conflicting technology priorities and disparate departments in the organization in competition for resources.
- This position is highly visible and may need to accelerate through a learning curve while others in the organization have superior product knowledge.
Career Pathways:
- Successful product managers may grow into positions to lead other product analysts, marketing interns and or a product development department.
Interested candidates should send their resumes to vcleary@2co.com
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