Marketing & Sales-Oriented Social Media Specialist

Bizresearch & Bizwatch Search Analytics

Required:  Undergraduate degree.   

Preferred:   Degree major in English, graphic arts or communications

Required:

•  Undergraduate degree
•  Personal Facebook presence
•  LinkedIn presence, Twitter presence
•  Documented history of sales leads and count increases

Preferred:

• Corporate Facebook and Linkedin presence
• Personal and/or corporate blog 
• Personal and/or corporate Twitter presence 
• Follower count of 500+ 
• At least 2 years experience with social media for a retailer, technology company and/or lead-gen company

This person is truly genuine, a very interesting individual who can be inspiring and motivating for others.  Having high personal ethics, he/she always operates from the highest levels of integrity, is honest, and really values the feelings of others.  This person is very loyal to both the organization and its people.  While valuing leadership and input from others to help him/her grow, this person is also highly capable and able to self manage and has leadership potential.

    Totally committed to the organization, this dependable person is goal-oriented and will work until the objectives and goals are fully met.  Organized and prepared, he/she can be counted on to get the job done right the first time.  It is very important for him/her to meet the expectations of the company.  A strong relator, he/she is clearly a connector and is highly creative in finding new ways to connect with others.  Potentially egotistical, this person has a unique persona, albeit professional, has a flair, and clearly “has something to say,” and is able to write sensational and persuasive copy within 140 characters.

    A strategic thinker, he/she is highly capable at putting together a plan and then carrying out the plan.  A strong communicator, verbally and in writing, this person is one who creates dialog, wether it be in person, on the telephone or on-line.  Understanding what makes “people click” this person has a strong marketing and sales orientation in regards to how social media can benefit a company.  Social media is very important to this person and he/she is passionate about his/her work in building and creating more effective methods for social media.

Areas of Responsibility:  (WHAT)

    The duties and responsibilities of this Social Media Expert include, but are not limited to the items listed below.  Following the successful completion of the hiring process, a specific position description, inclusive of clear and specific metrics will be developed and implemented with the new leader.

(1)  To improve our brand awareness and increase leads resulting in more sales.

(2)  Provide daily updates to Twitter and every 3rd day updates to Facebook.

(3) Create and prepare quarterly reports to prove the tangible value of social  media to the organization.
   
(4)  Create Facebook and Twitter presence and ads for Bizwatch.
   
(5)  Complement Twitter presence for Bizwatch.

(6)  Increase ecommerce leads and sales for Bizwatch and prove the tangible     value to the organization.

(7)  Blog about benefits of Bizwatch and analytical trends in the industry.
    
(8) Increase loyal follower count to 1,000 in 6 months.

(9) Develop a social media strategy.

(10) Support sales initiatives and goals for Bizwatch.

(11) Tie into a new Bizwatch ecommerce site.

(12) Support social media thought leadership in the local community.

(13)  Other as identified and assigned.