Marketing - Internet Analytics Optimization Analyst

TDCI Inc.

A bachelors degree in Arts or Science with emphasis in computer science, marketing, communications, advertising, or related field

• Understanding of search engine-friendly website designs
• Ability to make critical design and technical recommendations
• Deep interest and knowledge in blogs, SEO, SEM, and business analytics

PURPOSE:

Marketing Analyst involves creating, analyzing, measuring and optimizing online marketing programs to realize marketing goals. Online marketing involves teaming up with Marketing Communications, Product Marketing and Sales departments to create and deploy highly efficient online marketing programs, including blogs, email campaigns, co-marketing opportunities, SEM and online advertising

PRIMARY FUNCTIONS:

• Design, manage and implement internet marketing programs including paid search marketing, organic optimization, blog implementation and link-building

• Manage regular reporting and tracking, and report metrics appropriately and flagging issues for internal stakeholders

• Develop and manage budgets and metrics, understand and implement coding schemes for the purpose of tracking

• Analyze and report program performance; provide recommendations and results for improvement and new programs.

• Propose new internet marketing strategies

• Create feature specification documents to improve the website and other online projects.

• Develop thorough, insightful recommendations to improve design, technical, content, on-page and off-page optimization essentials

• Define strategies for Web Analytics, Search Engine Optimization, and Sponsored Search Marketing

• Develops best practices for implementation and integration of Web Analytics tools and related technologies

To apply, please send cover letter and resume to cgioffre@tdci.com.  Be sure to include job title in the email's subject line.