Business Breakfast: New Technologies and Business Practices to Build Your Brand (#1)

Your brand is the sum total of every consumer experience associated with your company, and the single most important feature of your business proposition. Your branding success will depend on adapting to the rapidly evolving media environments and taking advantage of new opportunities to reach your target audiences.
 

The advertising landscape continues to shift, and new media  is changing the way consumers interact with your company and shape their brand perceptions. With all of the media options available today to promote your business, sometimes the hardest part of developing an effective marketing strategy is thinking through the ways in which each option can be maximized to promote your business. Right now marketers are in the unique position of being able to utilize the many new technology tools available to help build brand awarenesss and strength, as well as set the standards for how those tools are used in the future.
 

Join TechColumbus and our distinguished panel of guests for part one of our Business Breakfast Series New Technologies and Business Practices to Build Your Brand.
 

Panelists include:

Dale Edman – Director, Account Strategy,  Resource Interactive
Todd Swickard – CEO, People to My Site
Jeff Hampel – Principal, 361 Degrees Media
Bill Balderaz – Prinicpal, Webbed Markeing