Outcome-Driven Innovation (ODI) Foundations Course
Foundations Course: New York, NY
Course Description
Foundations is an intense, four-day program that provides a detailed look at the principles and practices of ODI, starting with selecting a market and taking participants through market strategy formulation. Participants learn our theory and apply it, developing a roadmap for a specific innovation initiative – all under the guidance of an experienced Strategyn consultant. Learning is enhanced through a combination of lectures, interactive discussions, simulations and company application.
Why You Should Attend
You and your company will both benefit by participation in this training program. You'll learn about a proven methodology that will help you meet your customers' needs, resulting in future organizational growth and profitability. You'll receive the same training as Strategyn's own consultants, elevating your own personal marketability and value. By continually learning, improving and growing, you'll be one of your company's most valued assets -- an innovator with a proven process for success.
Audience / Eligibility
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Product and market managers responsible for leading innovation initiatives within their organization
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Innovation champions and program leaders responsible for improving their organization’s innovation capabilities or instituting a program for innovation
Topics/Objectives
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What is ODI? What makes it revolutionary?
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What are the unique characteristics of customer jobs and outcomes?
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How should an innovation initiative be structured to achieve strategic objectives?
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How does ODI support new market selection and market strategy?
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What is a job map and how is it created?
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How and why are customer jobs and outcomes captured?
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How are opportunities for innovation prioritized?
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How are segments of job or outcome opportunities uncovered? How are opportunity segments used for innovation purposes?
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What market growth strategies are possible with ODI? How is a market growth strategy formulated? How are targets for innovation prioritized?
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How do ODI opportunities provide the foundation for effective marketing strategy such as value proposition development, messaging and branding?
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How do ODI opportunities provide the foundation for effective product strategy, including pipeline prioritization, technology roadmapping and new platform innovation?
Pricing
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$6,950 per person
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Contact us about additional discounts for three or more students from the same company
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Special academic price, $2,500 (limit of three professors per course)
Speaker Details:
Lance Bettencourt -Senior Strategy Adviser,
Locale: Bloomington, Indiana
Bio: Lance Bettencourt brings a combination of academic rigor and practical insight to the innovation process. A former professor of marketing at Indiana University, he is an expert in product and service innovation, marketing strategy, and research design and analysis. His new book, Service Innovation: How to Go From Customer Needs to Breakthrough Services, was released in June 2010. As a strategy adviser, Lance has supported innovation initiatives at some of the world’s leading companies. And with his background in academics, he is a natural for teaching training through the Strategyn Institute, the firm’s educational arm. Lance serves as a teacher / mentor, provides customized education programs, and develops customized executive education programs. In both roles, he has worked with many of Strategyn's clients including Microsoft Corporation, Colgate-Palmolive, Hewlett-Packard Company, TD Bank Financial Group, Kimberly-Clark, Abbott Medical Optics, Chiquita Brands, and Ethicon Endo-Surgery, Rockwell Collins, Neenah Paper, Trend Micro, Masco Corporation, Covidien, Hospira, American Medical System, Ingersoll-Rand, and Pershing. Lance has published dozens of articles on marketing strategy and innovation in both academic and practitioner publications. Recent contributions include “Debunking Myths About Customer Needs,” (Marketing Management, January-February 2009), “The Customer-Centered Innovation Map” (Harvard Business Review, May 2008), “Giving Customers a Fair Hearing” (Sloan Management Review, Spring 2008), and “Client Co-Production in Knowledge Intensive Business Services” (California Management Review, Summer 2002).
Personal: I’ve been married for 15 years, with four children. I’m an Indiana Colts season ticket holder. My personal goal is to be on The Amazing Race.
Surprise Factoid: I love bowling! I carry a 192 league average.
Quote: Everything should be made as simple as possible, but not simpler. – Einstein
Good for the Soul: I love to laugh and make people laugh. I can think of few things in life that are more important than the relationships you develop with others.
Date: | Oct 19 2010 8:30am - Oct 22 2010 5:00pm |
Location Name: | Towne Plaza at Times Square |
Location URL: | |
Address: | 1601 Broadway |
City: | New York |
State: | New York |
Zip: | 10019 |
Phone: | 614-895-7680 |
Event Sponsor: | Strategyn Consulting, Inc. |
Registration Fee: | $6950.00 |
Deadline Date: | 10/13/2010 |
Links: | |
Contact Info: |
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