PDMA Cincinnati Chapter Annual Conference

Now is the time to do what it takes.

Join the Cincinnati/Tri-State PDMA for an energizing day of exploring what it takes to drive innovation in a difficult economic climate. You will learn best practices from world-class innovators. You will be exposed to the latest trends, insights and practical tools to help you improve innovation success.

Make "Innovation in Turbulent Times" the centerpiece of your company's innovation related professional development. In one day you will be exposed to numerous internationally known speakers and have an opportunity to network with innovation leaders from other local and regional enterprises.

KEY BENEFITS

By Participating You Will Learn:
 

1. How to sell management on continued prudent investment in innovation in the face of budget cuts
2. How innovations introduced during previous downturns changed the landscape and turned faltering organizations into industry leaders.
3. Smart strategies to fuel innovation without breaking the bank.
4. How to discover opportunities for growth and construct a visionary, organic growth strategy.
5. How to dramatically increase the number and quality of new innovation ideas.
6. How to leverage the collaborative power of the web discover to deliver faster more efficient product development
7. Portfolio strategies that work in a downturn. Finding projects that payoff.
8. How to keep a downturn from decimating your innovation portfolio.
9. A strategy framework tool for identifying adjacent markets.
10. About Johnson and Johnson experience with adjacent markets
11. A step-by-step process for discovering your products “story” early in the development of new products and services.
12. Case studies detailing the success of narrative-driven products.
13. Sure fire criteria for measuring whether your product narrative will resonate with consumers? Does this dog hunt?
14. The key components for an effective Open Innovation strategy.
15. Eli Lilly and Roche Diagnostics Tips for getting Open Innovation to deliver an innovation boost.

Who Should Attend

This conference is highly recommended for anyone charged with boosting innovation and return on innovation investment. It will be especially valuable to VP’s, Directors and Managers of:

• Product development
• R&DTechnology Development
• Process Improvement
• Advanced Concept Development
• Design
• Innovation
• Open Innovation
• New Business Development
• Strategy

For more information about the event and to register, Click here