November 3, 2011
Calling Mac users “heavy hitters” and “heroes” within organizations, Forrester researcher David Johnson has recommended that IT departments should formally begin supporting Macs as well as PCs because the best employees prefer them and are bringing them to work anyway.
Just three years ago a report from Forrester said that Windows was the only desktop IT needed to support. But that is changing quickly.
In a report issued this week, Forrester found that:
• Mac use is growing. 22 percent of organizations expect Mac use (not iPad use) to increase within their businesses over the next 12 months. Only 3 percent expect it to decline.
• Companies may not be willing to pay the premium price for Macs, employees are. IT departments don't usually buy Macs, but high-level employees who can afford to bring their own computer to work are often choosing Macs. "There is a strong correlation between higher corporate average salaries and the number of Macs purchased by employees and brought to the office."
• These employees tend to be the richest and most productive. Forrester further suggests that the typical Mac user fits in the segment it calls "power laptop" users, who work an average of 45 hours a week and make 44 percent more money. "Most of the Macs today are being freewheeled into the office by executives, top sales reps, and other workaholics."
For more on the report, see the story in the Business Insider:
http://www.businessinsider.com/mac-users-are-more-productive-2011-10
Release Date: | Nov 3 2011 4:27pm |
Source: | TechWeek |
Author: | TechWeek Editor |
Phone: | (614) 487-3700 |
Website: | |
Email: | Editor@TechColumbus.org |