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Setting Up Google Adwords, Analytics Goals and Conversions Properly

 

Lunch N Learn:

Setting Up Google Adwords & Analytics Conversions Properly

Date: December 29, 2010 12:00 Noon - 1:30 PM at our Worthington, OH offices

  • Have an Adwords campaign?

  • Have an Analytics account?

  • Tracking Goals? Conversions?

  • Have a clue about what we're talking about?

  • Know what javascript code looks like?

  • Know where to put the code on your website?

  • Know the difference between Adwords conversion tracking and Analytics conversion tracking?

  • We'll clear all this up when you attend our Lunch N Learn on the 29th of December

  • We'll share common mistakes and how to check to make sure that your site's analytics and conversion tracking is set up properly - this greatly affects how you determine cost per lead or cost per customer acquisition.  It can completely misconstrue costs and affect advertising decisions if not set up properly. 

  • The week between Christmas and New Year's is a perfect time for learning and preparing for 2011 Online Marketing Goals

Who Should Attend?

  • Small - medium sized business owners

  • Marketing Managers

  • Webmasters

  • Ad Agency/Search Marketers


Speaker Details:

Laura Thieme, President Speaker at over 35 U.S. and international Search Engine Strategies (SES) and SMX conferences since 2001 on measuring search marketing campaigns, both paid search (PPC) and SEO; as well as promoting database driven websites in both SEO & PPC. Ohio State Alum 1993. Taught at Fisher College of Business (OSU) in 2007-2008 on search marketing analytics (MKTG 754).

Date:
Dec 29 2010 12:00pm - 1:30pm
Location Name:
Bizresearch Offices - Worthington
Location URL:
http://www.bizwatchsearchanalytics.com/reporting/index.php/lunch-n-learn-google-adwords-analytics-co
Address:
500 W. Wilson Bridge

Suite 314

City:
Worthington
State:
Ohio
Zip:
43085
Phone:
614-846-7560
Event Sponsor:
Bizresearch
Registration Fee:
$35.00
Deadline Date:
12/28/2010
Links:
Google Map | Hotels Near | Yahoo! Maps | Weather Forecast
Contact Info:
Laura Thieme
Phone: 614-846-7560
www.bizwatchsearchanalytics.com
marketing@bizwatchsearchanalytics.com

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