Social Media Analytics Seminar

Laura Thieme and Mike Eldredge to Host Social Media Seminar in Columbus, Ohio

Search Marketing & Web Technology Experts to Explain the Importance of Social Media for Business and How to Effectively Track and Use Social Media

Laura Thieme, president of Columbus-based Bizresearch, a national search engine and marketing social media analytics company, and Mike Eldredge, president of tekOrange, a full service provider of web technologies, will be hosting a free seminar, Social Media Basics for Business in Columbus, September 17th from 10 a.m. to 12 noon at TechColumbus located at 1275 Kinnear Rd. Thieme will share actionable information aimed to help businesses track social media and how social media can feed SEO and PPC search marketing campaigns.

Eldredge will begin the seminar by discussing the growing phenomenon of social media as well as analyzing some social media sites and their effectiveness in business. Attendees will learn about what social media sites are being used within the business community and how these websites can be used effectively to grow a business.

Thieme will continue the discussion on social media by showing companies how to track their current social media efforts as well how to integrate PPC and SEO search marketing initiatives.

"Most companies understand the importance of "listening" to their customers through social media but need to turn that information into a measurable form such as leads, online orders, or brand awareness." says Thieme. "Attendees of Social Media Basics for Business will learn tools and best practices for tracking social media initiatives on Facebook, Twitter™, LinkedIn and YouTube."