Tech Breakfast - The Four P’s of Building an Interactive Marketing Team!

The road to interactive has proven to be harrowing and treacherous for traditional marketing departments and communication firms. The road to being successful day in and day out without burning out staff and disappointing stakeholders has been challenging for the best digital teams.

You have probably heard of the "Four P's of Marketing" but have you heard of the "Four P's of Building an Interactive Marketing Team?"

Come join us and learn:

• The four major elements of building a successful interactive team
• The common failure points of building a successful interactive team
• The questions you have to ask yourself if you want to improve your interactive team

Speaker - Mark Whitman

Mark was an owner and president of Interactive Ink, a top Columbus interactive firm that he helped lead and grow for eight years before selling it to a marketing communications agency. Interactive Ink was recognized by Business First twice as a “Fast Fifty” company and twice by Inc. Magazine as one of the "Top 100 Inner-City Companies" in the United States.

Mark was recognized by Business First as a "Forty under 40" over-achiever for his efforts in business and the community. He was also honored by the Columbus Chapter of the American Marketing Association as "Marketing Educator of the Year" and as "Marketer of Year".  The Columbus Technology Council also honored Mark as a TopCat Awards finalist for "Technology Educator of the Year".  Mark has served on many boards and advisory committees and has been a United Way Big Brother for 18 years.

Mark is now founder and president of TeamBuilder Search. In working with digital, interactive and integrated marketing professionals from across the country, TeamBuilder Search helps businesses build and optimize their interactive marketing teams.

Presented by the Ohio Web Leaders (O.W.L)
Promotional sponsors: TechColumbus and Platform Lab