Tech Breakfast - Social Media: Updating Business Best Practices

This presentation looks at tried-and-true advice from business icons, such as Warren Buffet and Jack Welch, through a social media lens. Attendees will understand the value of social media in various aspects of business (i.e., customer service, media relations, reputation management, corporate culture). We'll also discuss creating a social media strategy in five easy-to-follow steps.

Speaker : Heather Whaling

Heather Whaling fuses strategic thinking, strong writing skills and creativity to deliver public relations, social media and marketing results. She launched Geben Communication to work more closely with nonprofit organizations and small businesses. Heather is a contributor to the PR Breakfast Club and co-moderator of #pr20chat, a weekly exploration of social media's influence on public relations. She was also recently named one of the top 30 PR people to follow on Twitter. She's a fan of social good, sports, politics, news, pop culture and her iPhone.

Presented by the Ohio Web Leaders (O.W.L)
Promotional sponsors: TechColumbus and Platform Lab