Tech Breakfast - Straight Talk on SEO
Learn from Columbus SEO experts at our panel discussion about how search engine optimization is changing- and how you should be changing your strategy with it. We will hear from all types of SEO experts about how they approach SEO, and tools they use for successful campaigns. In this panel we will address:
- How do your current SEO tactics and techniques measure up in the changing industry?
- Are you focusing your efforts in the proper areas for SEO?
- Tips for how to keep up with changing trends
- Key takeaways for how to improve your SEO campaigns
Presented by the Ohio Web Leaders (O.W.L)
Promotional sponsors: TechColumbus and Platform Lab
Speaker Details:
David Culbertson
David Culbertson is "Chief Light Bulb" at LightBulb Interactive, an Interactive marketing consulting firm serving businesses and non-profit organizations in Ohio. David is an Internet / Online veteran with more than 20 years of experience. He spent nearly 13 years working for pioneering online-Internet companies AOL, CompuServe, and Netscape where he held a variety of positions in business development, customer support, e-commerce, marketing, and operations.Eric G. Myers
Eric has over 15 years of experience in marketing and has worked with diverse clients ranging from the NASDAQ stock market, Nationwide Insurance, Waterpik, Hershey's and many others. His areas of expertise include web and user experience design, email marketing, search marketing, and usability testing. Eric has also helped to pioneer new marketing strategies and tactics such as the use of social media and virtual events for a variety of companies. Eric is currently the Director of Interactive Marketing & Media for Highlights for Children.John Sammon
John's innovative SEO strategies have helped dozens of clients outrank their strongest competitors for the most desirable industry keyword phrases. John holds a master's degree in visual communications–interactive multimedia and has nearly a decade of experience with web development and interactive strategy. He considers website design, search engine marketing, flash design, email marketing, CSS, and video his strengths and passion.Zach Mason
Zach has been responsible for managing all organic search efforts for Nationwide.com and paid search campaigns for Nationwide Bank. Most recently, Zach has been promoted into developing integrated campaigns that require a significant amount of offline marketing and how that affects online search behavior.