Tech Breakfast - Topic: How to Tell if Your Website is Really Working
Are you making any money? Is your web site just an online brochure or is it your best sales person? Your web side CAN drive qualified sales and sales leads right to you.
In this presentation, we will cover:
- What is conversion?
- How do you persuade customers?
- Why do visitors fail to convert?
- How can you change your site to make money?
- Review web sites and discuss why they are not converting
- Google Optimizer
Presented by the Ohio Web Leaders (O.W.L)
Promotional sponsors: TechColumbus and Platform Lab
Speaker Details:
Theresa Wilkinson, W-edge design
Theresa Wilkinson of W-edge design has been working in web site conversion since 2001and search engine optimization since 1997 with amazing results. A professional SEO expert, she is also a published author with a web column in the STC Intercom magazine, called the ABCs of Web Design. She regularly write articles on various SEO topics. She is also an active speaker on SEO and web site conversion topics for DigtalEve Columbus, Cleveland and Columbus STC chapters, Ohio Web Leaders, and Franklin University.