Use of Mobile and Social Location-Based Services Increases Significantly in Last Year

A year ago, Pew Internet (a project of Pew Research) reported that the use by American adults of mobile or social location-based services was somewhere around four percent.  Today that number has grown seven times to 28 percent.  More than a quarter of all American adults use mobile or social location-based services for activities such as getting directions or recommendations from their cell phones, based on their current location.  A much smaller percentage of cell phone owners (five percent) use their phones to check in to locations using geosocial services such as Foursquare or Gowalla. And Pew reports nine percent of Internet users set up social media services such as Facebook, Twitter, or LinkedIn so that their location is automatically included in their posts on those services. With adoption growth of over 700 percent in the last year, geo-location is proving the next big development in social media.
 
For more, see the study from Pew:
http://pewinternet.org/Reports/2011/Location.aspx