Vice President For Marketing and Strategic Communication

United Way of Central Ohio

Experience

• Bachelor’s degree in communications, public relations, marketing, advertising or a related field.

• Marketing management experience including a minimum of 7 years experience in a middle management position and preferably 3 - 5 years experience in a senior management position.  An equivalent combination of education and experience may apply.

Ket Desired Competencies

• Vision and strategic thinking – thinks big-picture, long-term and holistically; capable of integrating disparate elements into a cohesive whole.

• Strategic and operational planning skills – sets long-term objectives and strategies for meeting goals; organizes and manages multiple priorities and allocates resources accordingly; maintains accountability; uses personnel and resources effectively and efficiently; anticipates and plans for potential obstacles.

• Demonstrated knowledge of the Central Ohio/Columbus market: the broad consumer market; the local philanthropic market; local advertising and media communities, and the local corporate landscape.

• Demonstrated brand management skills.

• Strong customer relationship skills

• Strong written, oral, and presentation communication skills.  Demonstrated ability to generate content.

• Solid background in market research

• Solid computer skills – proficient in WORD, EXCEL, POWERPOINT; familiarly with CRM software desirable.

• Working knowledge of top social media programs, e.g. Facebook, Twitter, etc.

• Thorough knowledge of development and implementation of integrated communication plans and marketing strategies that drive strategic business decisions.

• Ability to facilitate, manage, support and participate on cross-functional teams.

• Thorough appreciation and acceptance of, and commitment to, diversity

• Build strong working relationships with marketing community, high level volunteers, and community non-profit leaders to develop resources that ensure excellent results and cooperative relationships among UWCO staff.

• Maintain high ethical standards and work with confidential and/or sensitive information and maintain confidentiality.

• Ability to work effectively, with teamwork orientation, in daily activities as well as in unique circumstances.

Contacts

Regularly interacts with supervisor and all UWCO staff.  Periodically interacts with volunteers, outside vendors and consultants.

Physical Demands and Work Environment

• While performing the duties of this job, the employee is frequently required to sit, talk and hear, and reach with hands and arms.Regularly use the telephone for communication.

• Frequently use office equipment such as computer terminals, copiers, and scanners.

• Job is performed indoors in an office setting and includes extensive work at a computer monitor.

• Must be able to travel

United way of Central Ohio is looking to recruit new leadership for their marketing department. Essential duties would include  directing the development and management of the brand, marketing and strategic communication efforts required to support the long term strategic direction of the organization,  overseeing the planning, development and direction of all UWCO marketing efforts, ensuring the integration of effective marketing and communication strategies, both internally and externally, across all functional areas of United Way and provide day-to-day leadership of the Marketing Department serving as a member of the internal senior management team.

Major Responsibilities/Essential Functions

Brand Management

• Responsible for building and sustaining a strong, compelling local brand identity consistent with UWCO’s mission and values and national UWW standards.

• Ensures brand consistency in all UWCO communications and events.

• Identifies opportunities and supporting initiatives that build the United Way of Central Ohio brand.

Marketing

• Manages and coordinates all marketing, advertising and promotional staff effort on behalf of the organization.

• Oversees all market research and analyses of customer research, current market conditions and competitor information.  Works closely with RD to lead research efforts to identify and prioritize potential donors in each of the key target segments.

• Develops effective partnerships with media, corporate and member agency marketing professionals and others to enhance UWCO’s marketing and promotional efforts.

• Develops effective strategies for reaching diverse communities in Central Ohio and ensuring that UWCO marketing materials are culturally competent.

• Oversees the development and execution of all key organizational events.

• Works closely with RD staff leadership to develop compelling “off the shelf” and targeted sales and marketing materials to support UWCO all fundraising efforts.

• Periodically assesses the effectiveness of UWCO marketing efforts.

Strategic Communications

• Directs overall UWCO message strategies and communications to all key constituents.

• Oversees the development of concept and copy for all high-level communication projects including speech writing, advertising, web-based tools, and interactive communications such as social media.  Writes and edits high-level communications copy as needed.

• Develops an integrated communication plan emphasizing implementation and action to strengthen and clarify United Way’s role in addressing community, health and human services issues.

 Media and Public Relations

• Responsible for developing effective partnerships and working relationships with local media to ensure positive UWCO coverage, maximum UWCO exposure and to proactively place UWCO stories/speeches/placements in targeted communications vehicles. 

• Oversees all UWCO public relations efforts including devising solutions to complex public relations and marketing communications issues, including crisis communications.

Social Media & Engagement

• Plans, develops and directs social media strategies designed to optimize UWCO’s ability to reach and engage donors, key stakeholders and the general public.

• Works closely with RD team to develop social media strategies and plans specifically targeted to fundraising.

Administration

• Responsible for day to day supervision of department staff and related  administrative tasks. 

• Responsible for developing and monitoring a department budget, vendor payments and overall accountability for department finances.

• Oversees and monitors performance of marketing consultants ensuring high quality products and timely compliance with contracts.

• Staffs the board-level marketing committee and maintains excellent, high-level media and opinion leader contacts.

• Demonstrates knowledge of and supports United Way Mission, Vision, Value Statements, Service Standards, Confidentiality Standards, and Policies and Procedures.

Position Recap:The preceding job description has been designed to indicate the general nature and level of work performed by employees within this position. It is not designed to contain a comprehensive inventory of all duties, responsibilities, and qualifications required of all employees assigned to this position.Further, the duties and/or requirements of this position may be modified, added, or deleted at anytime. Possible consideration for reasonable accommodations would occur where applicable within the Americans with Disabilities Act Other duties may be assigned.