Why is it so hard to give you my money? August Internet Marketing/E-Commerce SIG Meeting presented by the Columbus Chapter American Marketing Association

Why is it so hard to give you my money? You got them to your site, now how do you make the sale and increase brand loyalty?

We all know improving online customer experiences is essential and it must be part of the mix when it comes to the development or redesign of a marketing/e-commerce website.

Chris Rockwell, president of Lextant, a Columbus-based design research and user-experience firm, will explore customer experience considerations for online retail and how they affect your brand, marketing, design, and technology strategies. You will learn:  Common user experience design mistakes that lead to lost sales, poor word-of- mouth, and lack of brand loyalty.  Five principles for better online experiences. Processes that lead to great design

Register today as attendance is limited to the first 50 who reserve a seat. You will be placed on a wait list if the event is sold out and contacted via e-mail if an opening becomes available.

Registration:  $5.00 Members / $15.00 Non-members;